Emotion, systems, and performance — in one person.
8+ years building marketing engines across B2B, B2B2C & B2C in markets most CMOs have never set foot in.
The hardest briefs come from the hardest places. Here's where I've actually worked — and what I built anyway.
From October 2023, Palestine entered active conflict. Supply chains cut. Consumer spending in free fall. Audiences displaced, bereaved, or under siege. Three brands. Three markets. No CMO playbook for this.
I didn't pause or pivot to safe messaging. I adapted positioning, rebuilt audience segments from scratch, and found the emotional frequency that still reached people — even in crisis.
We built a platform that requires both Israelis and Palestinians to sit at the same digital table — for dialogue — during the most polarised, traumatised moment in both societies' modern history.
Every word had to work for both audiences simultaneously. Marketing "dialogue" in a world full of hatred isn't a brief — it's a responsibility.
A medical device for preterm infants and breastfeeding mothers. The audience: parents in the most emotionally raw moments of their lives. Operating from Palestine, building for the US market.
You can't hustle your way through this. You have to understand the grief before you write a single line. That's the fractional CMO role before it had a name.
Palestine in 2019 wasn't a digital-first market. Traditional businesses saw no need. Half the job was selling the vision of digital transformation before selling any actual services.
We built it from the ground up: full-service for 50+ clients, a QR menu product, e-commerce platforms, and a team that could do it all.
I keep my client list small on purpose. A 30-minute call is how we both decide.
No email back-and-forth. Pick a time and let's talk.
Not isolated tactics — a unified approach that builds brand and drives performance at the same time.
The ones I get asked most before someone books a call.
"I started in civil engineering. I think in systems and feel in stories — and that combination is exactly what hard briefs require."
My path didn't go straight to marketing. I came from civil engineering — which means I design marketing infrastructures that scale, not campaigns that burn out.
My work spans consumer health, parenting, nutrition, AI peacebuilding, and medical devices: industries where audiences need to feel something before they act. I don't choose between brand and growth. I build both.
I have deep Arabic consumer psychology combined with full English-language strategic fluency. For companies entering MENA or building for Arabic-speaking audiences, that's a genuine competitive edge very hard to find elsewhere.
I've co-founded 3 ventures and raised $120K+ in seed funding. I understand what it means to build from zero — under pressure, in markets without a playbook.